Studies show that over 90% of all online users use search engines to find what they are looking for, whether prod

 

Studies show th

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at over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.

 

The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.

 

 

 

1. Content. Content. Content.

Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the “SERP’s” (Search Engine Results Page) in a methodical as well as ethical manner.

 

2. Analyze Web Logs.

Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.

 

3. No one can guarantee a #1 ranking on Google, or any other search engine.

Those who promise such feats will either optimize for such vague search term phrases (such as, “green stunted widgets with purple Polka-dots and icing”) that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I’ll be polite.

 

4. Some things are just plain silly.

You don’t need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it’s own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.

 

5. SEO is not Pay-per-Click.

While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the “pay” stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.

 

 

ucts/services, or just plain old information.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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How to automate the selling power of your website starting today using automated tools and softwares?

Following are few softwares that will help you to make more money online automatically…

Tool 1 – Web Design.

Tool 2 – Graphic Design.

Tool 3 – Hosting Packages.

Tool 4 – Domain Name Services.

Tool 5 – Autoresponder Services.

Tool 6 – Ad Tracking Script.

Tool 7 – Customer Support Ticket Management.

Tool 8 – Affiliate Management Software.

Tool 9 – Website Promotion SEO Softwares.

Lets get down to step by step details right here…

Tool 1 – Web Design.

There are many website design softwares in the market.

I personally use dreamweaver 4 to create my own simple minisites as it is extremely easy to use.

Tool 2 – Graphic Design.

I personally use scripts given by ‘Cover Software Pro’ along with photoshop to design graphics for my website.

Tool 3 – Hosting Packages.

I personally use hosting service provided by ‘7daystoearn’ to host my website.

Tool 4 – Domain Name Services.

I personally use domain names provided by ‘7daystoearn’ to register domains for my site.

Hosting and domain name will help you to get a home or a roof for your website.

Tool 5 – Autoresponder Services.

Autoresponder system provided by ‘Ultimate Marketing Center’ is the best as it helps in automating the entire website.

They are mainly used to automate your follow up system and broadcasting emails to your leads.

Tool 6 – Ad Tracking Script.

I personally use adtrackz script to track all my ROI and campaigns to the Nth degree.

Tool 7 – Customer Support Ticket Management.

‘Ultimate Marketing Center’ provides a set of tools that helps in automating the customer support center that helps to automate support system of your site.

Tool 8 – Affiliate Management Software.

‘Ultimate Marketing Center’ again helps in automating your affiliate management system.

With this you can easily recuit your affilaites and get them to sell your products and services.

Tool 9 – Website Promotion SEO Softwares.

There are many softwares that will help you to boost your website traffic.

Some of them includes SEO softwares like seolite that will help you to better understand your SEO competitors and take corrective actions right from the start.

The basic things your SEO – software must do is:

• Shows you what your competitors are doing on their sites to attain top rankings, and • Shows you in detail what your competitors are doing in regards to offsite optimization (read: incoming links) to attain top rankings

Armed with the knowledge of how your main competitors got their top rankings including all onsite and offiste factors it is then possible to duplicate, surpass and then outrank them. The question is about the race. SEO is Home Business Start owners Olympics!

What does it mean to your Home Business Start site? Essentially this means that a good SEO – Optimizer will provide you with a complete blueprint of what you need to do to attain top 10 rankings for the keyword phrases most important for your business and your online success.

Now don’t be confused, to attain top rankings in nor nor will it ever be as simple as running some software on your site and calling it a day.

It is not clecer making claims that simply running a software will launch you to the top of the rankings, nor should it.

An effective SEO Optimizer will provide you with all the information you need to get the job done however how you alter the content on your site and how you secure the backlinks is up to you.

You understand your Home Business Start business and your visitors far better then any piece of software ever could and thus, you know the content that will convert them.

SEO software will tell you what the optimal keyword densities are, how many and what types of links you need to get, heck and even help you find the most valuable links that your main competitors have and outline how those links are worded and how they’re distributed among that various sites they’re posted on – after that it’s up to you to go out and get the job done.

Is SEO Optimizer really worth it, if there is so much to do?

Definitely. Any SEO tool that claims that running it alone will get your Home Business Start site top rankings is either making false claims or manipulating some small loophole in the algorithms that is sure to be closed and certainly won’t work for any site in any but the lowest competition sectors.

Hundreds of top SEO’s and webmasters are already using effective SEO Optimizers to get their and their client’s high rankings. Perhaps even the SEO’s who are optimizing your competitor’s sites.

The key is to uncover what they’re doing and then do the same, but better. If they have 300 quality links, find out where they are, secure those and then find 10% more. If they have a solid keyword density and a 30 page site of relevant content, match their densities and develop a 50 page site though the use of a blog, articles or other content. This may sound simple and it is. Attaining top rankings is not the “great mystery” that many SEO’s would have you believe – if you have the right tools. . A good SEO tool creates a blueprint for you on how your main competitors got their top rankings. And scans your site and the sites of your top ten competitors and provides a simple-to-read analysis of all the main SEO components of your webpages…

This is the truly incredible aspect of what a good SEO tool can do. It will spider the links of the top rankings sites for your phrase and provide a detailed list of your major competitors’ links…