The Big Three Search Engines: GYM

Talking about search engines, there is an interesting aphorism that says like fitness freaks go to the gym to keep themselves healthy, it is essential for Web business owners and marketers need to visit GYM – Google (G), Yahoo! (Y) and MSN (M) – to ensure that their businesses are on the right track and flourish. While there are several search engines on the Internet, Google, Yahoo! and MSN are arguably among the best and handle over 90 per cent of all Web searches across the globe, especially in Australia.

Market Share: Global & Australia

A study conducted by Macquarie IT, an international search analyst, as many as 97 per cent of the Internet users employ these three major search engines while looking for something on the World Wide Web. Dissecting the global market share of these three search engines, the critique reports that while Google leads with 65 per cent, Yahoo!7 commands 17 per cent and NineMSN stands third with 15 per cent. Another report by Hitwise in Australia says that Google alone commands over 90 per cent of the search engine market share!

The primary objective of any search engine is to make the most pertinent results available to searchers on the Internet. It is interesting to note that all the search engines closely guard their modus operandi as well as the algorithms and modify them periodically with new techniques and trends. On the other hand, the SEO experts continually research the functioning of these search engines and try different permutations and combinations to unearth the search engines’ secrets and keep them abreast with the latest changes.

To achieve the best results, Web business owners and marketers need to have healthier and accepted search page results on all search engines. Each search engine has different algorithms, systems and configuration and hence, to achieve effective results, the search engine marketers need to keep in view how the spiders of different search engine function while planning their online marketing policies. It is important that the marketers are able to successfully influence the dissimilarities and similarities of the different search engines.

Key Divergences in GYM

Google Algorithm: Google’s algorithms (set of rules for computerised calculation to decide the rank of a Web page) are inimitable and are effective when its spiders examine any Web page. Among several other things, these spiders generally give importance to a website’s age, theme, and link value as well as keyword density on the Web pages. In fact, Google also fines the websites for copying content and keyword spamming.

In order to achieve continuous healthy results, it is important that the search engine marketers follow the parameters laid down by the Google webmasters as one must remember that its spiders are more intelligent and skilled than you can be or think of. At the same time, you need to keep in mind that the Google search engine is used by serious, advanced as well as wealthy Internet surfers.

Google’s pay per click (PPC) ad programme is known as AdWords and it offers the users to spell out the utmost price for each click they wish to shell out for each keyword enabling them to work out a financial plan every day. The value and Ad scores of a website is important while advertising through Google as the search engine permits a lesser charge per click to advertisers having superior quality and Ad scores.

Yahoo!7 Algorithm: Although a major search engine, Yahoo!7 is debatably much inferior to Google, but is accorded weight when it comes to uncommon topic links in websites. Incidentally, in case of Google, such strategies would earn a negative page rank. Yahoo!7, however, offers a paid inclusion programme to new websites as the marketers can put in or optimise the information collected by them in exchange of a fixed cost for every click. In fact, new websites may incorporate this system to make their website ranking to seem to be normal.

Yahoo! is rich in content and hence, they are likely to give more weight to e-commerce news apart from content-based websites and it is identified as a fine search engine for keywords such as ‘how to’. Yahoo!7, however, does not attach much importance to the age of a website and that’s why it is a good place for newer sites to obtain enhanced results and flourish. It may be noted here that Yahoo!7 is more popular among the elder folks and in the shopping types.

When it comes to the PPC programme, Yahoo!7 exploits the Yahoo Search Marketing that facilitates the users to spell out their daily spending as well as the highest price for each click. However, the Yahoo Search Marketing too evaluates a website’s click through value while ranking an Ad.

NineMSN Algorithm: Compared to Google and Yahoo!7, NineMSN is a newer search engine marketing vehicle and is called Live.com. In Australia is it christened as Live.com.au. Incidentally, this search engine has its own pros and cons. While it seems to give importance to content on a Web page and business websites, it also appears to have immense problems in deciding on the genuineness of a website’s links. Interestingly, it has been seen that new sites that are yet to get a page rank either in Google or Yahoo!, have hastily attained high page ranks in MSN, despite the fact that the search engine modifies it algorithms fast enough.

While MSN reportedly responds to search engine queries better than Yahoo!7, it accords more importance to a Web page tile and its content. As mentioned earlier, MSN does not appear to give much importance to the age of a website. Nevertheless, aged persons as well as experienced users give preference to NineMSN owing to its searches in the shopping arena. Here it is important to note that in Australia, NineMSN PPC programme is still not independent and presently uses the services of Yahoo! Search Marketing.

Summing Up:

Having established that GoogleAustralia is far ahead of its competitors in the search engine market, it may be noted that the search engine’s catalogue on the search pages is as a rule rigorous. Hence, it is advisable to adhere to their varying algorithms since they also ensure a higher page rank in other search engines. In fact, all the three top search engines illustrate native Australian content Web pages for explicit enquiries. Therefore, it would be an intelligent move to include native content for advanced Australia-specific searches on the Internet.

For instance, restaurant websites may include their locations, like Melbourne, Sidney etc for more effective results.

Here is a word of advice. The Web marketers should utilise the Google Australia analytics service that is available free of cost to trail their traffic leaning and, if required, change their content and location according to the requirements of the Web audience. We, at Macquarie IT, continuously track the varying procedures of these search engine spiders. Therefore, we are better positioned to examine your business version, demographics, give importance to your business ambitions and help you to attain higher ROI on your Web business by effectively resolving the Web traffic trends. We ensure that you achieve much more from your Web advertising dollars.

How to get Qualified online Business Leads?

Getting good SEO optimization results are only achievable if you have a 100% Search Engine Friendly web site. If this is not right, the rest can NOT work!

If not, they walk off and your website will be buried for ever!

Although the design and feel and look’ of a website is significant too a webpage MUST have a lot of relevant, and keyword-rich content. This is a MUST!

Relevant content is King. And is essential to guide the clients looking for your services to your internet site ; with other words, we would like to have qualified Business Leads!

Only qualified traffic can convert into sales and bring you money!

What Google wants is to offer to their clientele ( = the internet surfer, using the Google search engine ) a Search result, highly important to the typed in search terms.

In a perfect world your webpage should show up as the 1st on their’match list’.

The incrediblesuccess of the internet has made it virtually impossible to get a TOP Ranking if you are not aware of the ins and outs.. With over 2 billion} sites on the web and more than 5.000 new webpages every day ( ) added on, the competition is big and still growing at an enlarging pace!

Let’s start with making an ideal internet site. Remember, relevancy is all that matters.

Thirdly, as we all know, Google sets the rules on the internet. Only Google decides who will rank at the top of their list. Keyword research is an essential element of search engine optimization that may never be overlooked. Even if you pay Google for one precise keyword, they don’t guarantee that you are on page 1 or always visible!!

There are many SEO software programs out there. NetForce10 give your website TOP Ranking for many of the selected keywords. And with over 100 keywords to be indexed, your chance are much better off than putting all of your eggs in one basket.

It is much better that we start hunting for the golden keywords.

They are not too broad, have still a LOT of traffic and they convert into sales!

To read more about SEO, the theory of SEO and SEO techniques and top ranking, visit: “NetForce10″



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Search engine optimization process increases the visibility of your website by elevating its rank on the indexes of organic search engines. Increased visibility leads to higher traffic and business volume. Optimization is an art and you need the help of an expert for this purpose.

This article deals with tips regarding how you should select an efficient professional for SEO services.

Trust brand name:While choosing a SEO company, always go for a trusted and tested name. There are many companies who make tall claims to elevate the rank of your website with in a short span of time. Here they take the help of Black hat SEO techniques and spamming. Though spam has an immediate catalyzing effect on the rank of your website, in the long run it may fetch you penalty or a life-time ban from the search engines. The reputed SEO companies always apply their optimization techniques and offer their SEO services within the ethical boundaries set by search engines. So, it is advisable to hire a reputed SEO company to perform the optimization for your website.

SEO, not an one-time affair:Keep in mind that SEO is not a magic wand that will do miracles to the rankings of your website immediately. Optimization is a time-taking process and you have to wait minimum six months to derive any concrete result. In case of Google, the minimum time frame may be longer. But, attaining a higher ranking is not the end of the story. You have to maintain it. So, go for a long-term relationship with the SEO company you trust.

Outsourcing from India:Optimization is a necessity irrespective of the scale of the online business you are running. And, when your business falls in the category of small/medium, going for the SEO services becomes pivotal. SEO software is a popular tool among the small scale industries as some of them can not afford to hire a professional SEO company. But, the SEO software has its own level of limitations. If you want to get result oriented and lower cost SEO services, outsourcing the SEO work from India is a qualitative and cost effective option.

 

Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results .Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listing. Search Engine Optimization  (SEO) involves the careful optimization of corporate web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista,and many others. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.

Meta Tags Navigational  links Rich Content

 

Meta Tags:

Meta Tags are very important for your website’s visibility. Many search engines read them from your site when you submit it to them .Major meta tags that you can use:

 

Meta Title

The only resource type that is currently in use is “document” This is the only tag that you need to put in for indexing purposes.

 

Meta Descriptio

Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results .Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listing. Search Engine Optimization  (SEO) involves the careful optimization of corporate web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista,and many others. The higher a Web site ranks in the results of a se

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Depending on the search engine, this will be displayed along with the title of your page in an index. “content” could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point.

 

Meta Keyword

Choose whatever keywords you think are appropriate, seperated by commas.

 

Navigational  links:

at the right or at the bottom, but not on the left, of the page.  When the search engines “read” your site, they read from the top left to the bottom right.  Search engines place an emphasis on the first 100 words or text on the site.  You do not want these words to be navigational links or Javascript.  Ideally, you want to have your heading tags with your keywords in the beginning of your page.  This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what’s important on your page.

 

Rich Content:

The more content you have on your site the more likely someone is to find what they’re looking for when they get there. Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Updating your site does not mean that you copy paste content from other sites.That will only push your rankings further down. Don’t have any duplicate content. At the same time ,dont spam multiple content across the same website. When a search engine views or reviews a website, which they do at least every few months, it looks for specific characteristics found in the content of website landing pages.For information about  Search Engine Optimaization visit  http://www.googleseostar.org.

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In order to be succesful, websites need to get a significant volume of traffic of good quality. Search engines are the major way that people get to websites today.

SEO (Search Engine Optimization) is the process of doing activities that will cause the search engines to favor your site and make it prominent. The favored sites will appear among the first results when keywords that relate to them are searched for.

SEO software types

1. Niche Finders

The scope of topics that can be used to develop a website is as wide as the capacity of the human mind. Anything you can think of or imagine can be the topic of a website. However, if you want to develop a site that will make money or provide you a loudspeaker to express your views, you need to choose a subject area that has a high probability of success which can draw an audience.

In order to be succesful, you generally don’t want to pick a topic that is too large. If your Site Concept is too general, the competition will be fierce. Additionally, powerful companies with large, highly trained staffs will be competing against you to get attention. For example, it would be very difficult to win in the topic of health. All the major hospitals, health providers and health information resources would be competing against you.

You need to select a topic that has a significant level of interest, has low competition and has high profit potential. Even in the health area, a topic like natural cures for ingrown toenails might fit the bill. Those people who are interested in this topic will be highly targeted. If you provide them with useful content, they will become your fans and likely candidates to listen to you and to purchase items that you suggest.

A niche is a subset of a topic that has limited competition and has enough depth to allow for discussion of a few high demand topics.

Software to find a niche automates the process of finding profitable niches.

Myleena Phan, the creator of Niche Inspector, has an excellent description of the manual steps that she used to do prior to creating Niche Inspector. It is available on the web.

Niche finder software programs

1. Nichebot

2. Micro Niche Finder

3. Niche Inspector

2. Keyword software

Wikipedia says “The term keyword in reference to SEO usually refers to a word or phrase (combination of words, such as ‘Chicago Courier Service’) used to find relevant and useful web pages.”

Once a website creator has found a suitable niche, they need to find keywords related to the niche which are popular and profitable. Keyword software provides this capability. The keyword programs provide some or all of the following;

* ad cost per click

* traffic volume to expect depending on amount paid

* search volume

* competition intelligence

Keyword Programs

1. Keyword Elite

2. Keyword Spy

3. Wordtracker

4. SEOBook Tools

4. Tools to produce backlinks

The search engines value sites that have many links pointing to them. If the link comes from an high page rank source, it’s even more valuable. Link building is the most important thing to do in order to rank in the search engines.

The following list describes a number of strategies for increasing backlinks. Many of these approaches are enhanced by software that automates or speeds the process.

A large part of the process for getting links is submitting stuff to websites that publish content that includes a link to your site. The submission process generally consists of selecting a group of target sites, registering, preparing multiple versions of your own site information or an article or other information , submitting the information and then tracking the results. The submission programs provide some or all of these features but generally must be used in a semi automated fashion since there is almost always something that you have to do manually while you’re at the site.

Link generation methods and related software

1) Submit to Directories

There are directory submission services and there are programs which automate the process of submitting to a directory.

Directory submission software

# Fast directory submitter

# Digixmas

# Submiteaze

# Directory Submitter

2) Write and Submit Articles to Article Sites

Writing articles for well respected article sites is one of the most effective techniques for getting links to your website. Ezinearticles, for one, is a highly ranked and well respected article site. When you submit your article to them, they give it a thorough review. If your article is chosen for publication that indicates it has been approved by the best and that’s the way that the search engines as well as many surfers view it.

Josh Spaulding has written a very enlightening eBook call Article Marketing Domination that clearly spells out how to take advantage of this method of generating links.

Going from article site to site manually entering article and author information is highly labor intensive. To do this effectively, you need an automated article submission program.

Article Submission Programs

1. Article Post Robot

2. Instant Article Submitter

3. ArticleAnnouncer

3) Post Comments in Blogs and Forums Related to Your Niche

Blog Finding Software

You want software to find blogs that are dofollow which means that if they link to you, it counts as a link. Blog finding software finds blogs in the topic that you are interested in and can check for dofollow status. They should also allow for a date of last comment setting because a dormant blog is useless.

1. Fast Blog Finder

2. Real Link Finder

4) Social Bookmarking

Wikipedia says that “social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata”. The social bookmarking sites such as Digg, StumbleUpon, del.icio.us, furl and others allow users to nominate articles that they believe are the best on the net and should be publicized. Articles or posts that get a high ranking gain many links and tons of traffic.

Social Bookmarking Software

Automarker – Jonathan Leger, one of the net’s leading internet marketers, has developed this program. This allows groups of people to collaborate on voting for each others quality content. A subscriber receives a list of articles to review for promotion and can in turn submit articles for review.

5) Videos

Videos are a new hot way to gain links. There are multiple sites to submit videos to and a program to automate submissions to them is a great aid.

Video submission software

1. VideoWildfire

2. Video Post Robot

4. Website traffic reports

Once a website has been developed, it is important to review the traffic to see where visitors are coming from and how they are getting to you. There are powerful free tools that provide this information and there are a number of companies that offer sophisticated services with all sorts of detailed analysis to maximize one’s website effectiveness.

These reports provide statistics about the number of visitors, pages visited, time on the site, new vs old visitors, source of the visitors, country of origin and more.

Google provides a powerful tool for free to analyze your website’s performance. It is called Google Analytics. You go to http://www.google.com/analytics and register. You need to put some html on every page to allow the statistics to be captured.

Firestats by Omry Dayan is powerful and elegant tool to track your web traffic and statistics. It is particularly well suited for Wordpress blogs but may be used on other websites.

Summary

There are many programs and tools that can cause your traffic and profits to skyrocket. Take advantage of the programs listed here to get the best the web has to offer.