Too many people think that getting traffic to their website is done after the website is built. They fail to realize that on-site optimization for good search engine ranking is built into their website – not added on. When a website is built by a company that does not offer search friendly composition, the task for optimizing this website is often like re-designing the whole site. I know well about this, as half of my clients, usually with a new website, come to me for SEO (search engine optimization).

When you build a website, is it not intended to get visitors? Do you want Google, Yahoo, and Bing to know you exist? Wouldn’t it be nice to be on the first page for search terms related to your website? … and finally … Do you want to pay twice to get this accomplished?

That’s what too many people are doing. They are uninformed. They select a web design company that does only that, with little or no reguard for search engines. Then, once their site is fully developed, they seek out a company that can turn their content into SEO content. So why not do this when building the website?

… because you were not informed.

You didn’t realize that there are web designers that also optimize your content for search engines. They utilize the required markup for optimal search, and adjust styling to blend with your design. They utilize meta data, a markup language seen only by viewing page source, to assist search engines to find and index your website.

SEO web designers also employ desk-top SEO software, just like the big-time SEO/SEM companies. WIth this software, your SEO web designer will find not only relative keywords, but will also find which keywords that you’ll have a fair chance with. And the SEO software goes even deeper by analyzing all your competitor’s websites.

Yes, it is possible to not only get great web design, but also to get your website on first page Google with an SEO web designer. Avoid all the confusion. Avoid paying twice to get your message out. Next time you need a website, get someone who designs and optimizes. Hire an SEO web designer.

… but there’s more to it.

You don’t want to get a “cookie cutter” website – one made with pre-programmed styles. You don’t want to hire a high-production web design company, one that has sales quotas to meet, rushing to just get the job done.

You don’t want “black hat SEO” tactics used – that will get you banned from Google. You don’t want a novice SEO programmer, one that doesn’t keep up with search engine trends. And you don’t want — or cannot afford — the $3.00 to $8.00 per day 6-month contract that most SEO outfits charge. There actually are SEO experts who can perform a one-time-service to get you on Google first page – and your position will be secure.

Avoid all the confusion. Avoid paying twice to get your message out. Next time you need a website, hire an interdependent freelancer (me!) who designs and optimizes. Hire an SEO web designer.

 

 

While there are many legitimate skills in SEO there are also those that can work but if you get caught using them the results can be disastrous. When search engine optimization became an issue many techniques were employed because at that point the search engines used a much simpler algorithm. As these tricks were used to exploit the simpler algorithms they were also served to make them more advanced. Let’s look at a few tricks.

 

Cloaking and redirects are methods whereby you show one page to the search engine but a different one to the visitor. A redirect merely brings visitors to one page and then sends them to another page by refreshing the page with one on their site. Cloaking involves fooling a search engine’s indexer into thinking that it is something else and getting the indexer to send false information back to its boss.

 

Other techniques involve overloading metatags with keywords or even hiding keywords in plain site on the webpage. A variation on this technique is to shrink the keywords so that are too small to be seen by the naked eye.

 

Using unrelated keywords is another trick especially when combined with the above mentioned tricks. By using unrelated keywords in this manner you can drive traffic to your site from multiple sources.

 

Using an overly optimized landing page can also work. This is not the same thing as a legitimate landing page. In this case you use any and all methods to overly optimize a single and use that to lead people to your site. This would involve using all of the above methods for this one page. Visit now – Picmoney dot com

 

 

The ultimate penalty for using the unscrupulous methods is banishment from the search engines themselves. Be careful when you employ these dark methods for fear of this punishment. Being penalized is one thing but to not even be on a search engine in the first place is your worst case scenario.

 

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