19
Oct 09

SEO 101 – Lesson 4 – Article Marketing

SEO software


Article submission is one of the best way to build your reputation on the internet. By distributing thousands of good quality articles along with the links to your website on hundreds of article directories, your website should receive great benefit, your website will receive targeted traffic through your articles since the visitors who clicked on your link in the article are already potential customers, it will also improve the credibility of your website, it will boost your search engine rankings by providing the best, most high quality links for your website.

Article submission is one of the cheapest and most effective ways to achieve good ranking and traffic. One well written and researched article is enough for driving huge traffic to your website. Article submission is also referred to as article marketing. The way that this SEO technique works is when you decide to pay a company to have articles written for you, or if you decide that you have enough knowledge on the subject to write them yourself.

The key to writing successful seo based articles is to write good quality articles that are relevant to your business, or topic or your website and then add your targeted keywords to the anchor text that goes back to your web site or blog.

Tip for write a successful seo based article



Don’t forget to personalize your article with your author bio and photo. If the reader feels that he knows something about the person behind the article. They are more likely to click on your link and purchase the product or service that you are offering.

Write powerful and specific article titles. The reader is more likely to read your article if you have a good powerful title that draws them in.

proof read all your articles Try to make sure you have know mistakes in the article. One mistake can make you look unprofessional.

Make sure to add your targeted keywords in you anchor text to insure that you get good quality inbound links to your web site

Take advantage of your resource box This is were you can promote your product, service, or website/blog.

Take time to find good keywords or tags Use a good research tool to find the best keywords for your article to insure that your article receives a good amount of traffic.

Leave a bit of info out to give the reader a reason to click on your link and go to your web site.



 SEO is not easy, get a free ebook (search engine optimization made easy). and find some great strategies that will help you in accomplishing your SEO goals. Plus find some good techniques that will help you write great articles fast and easy guaranteed. Visit http://www.affordableweb-hosting.com/seo.htm



Originally posted 2009-09-20 04:18:24. Republished by Old Post Promoter

19
Oct 09

SEO 101 – Lesson 3 – Submitting to Directories

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Directory submissions are considered an effective and legitimate way to improve link popularity of your website.  Directory Submissions service from manual directory submission is one of the most important ways to build incoming links to a website from a related page. This can not only get your website a higher Google Page rank but also improve the SERP’s. Directory submission allows you to quickly and easily get good incoming links to your site. These links are followed by the spider and almost never ignored. Directory submission services are good for people who are short on time but as I like to say if you can do it by yourself then do that. Directory Submission tops the list when it comes to promoting the web sites. When any web site is submitted correctly to the directories, it is observed that we get superior rankings in the particular search engines.

Directory submission is one of the most affordable SEO strategies you can find. Many directories will list your site for free, and even those sites that charge to list your site don’t charge a prohibitive amount. There are three ways to submit to directories.

use a good directory submitter A Directory Submitter is not an automatic submission program. Rather, it will prefill all the fields on a submission form for you with the appropriate information from your site’s profile, rotating descriptions and titles as directed. So you don’t have to type in the information every time you submit to a directory.

Hire a directory submission service This is not a bad way to go either. Some submission services charge around 14 cent per directory which is pretty cheap. But if you have more than one web site or are planning on have more than one. Submitting to 2000%+ directories per site will start to add up. so if you have more than one site a directory submitter might be your best bet.

And third do it the hard way submit to each directory manually yourself (not recommended) You will spend so much time doing it. It wouldn’t even be worth it.

The next best way to generating quality links and traffic is article writing and that is what we are going to talk about in the next lesson.

SEO is not easy, get a free ebook about the basics and benefits of Directory Submissions. Plus find some good directories submission services and software. That are affordable, guaranteed, and proven to work. Visit http://www.affordableweb-hosting.com/seo.htm



Originally posted 2009-09-24 09:44:34. Republished by Old Post Promoter

19
Oct 09

SEO 101 – Lesson 1 – on Page Factors

SEO software


I will first start with the basics on SEO or (search engine optimization) is a strategy to get your web site ranked high in the major search engines for a specific keyword in a natural or organic manor. Optimizing a website primarily involves on-page factors,off- page factors, and the domain name.

Domain structure – Keep your domain as short as possible. Use your main targeted keyword if possible. If you can’t find one try adding a hyphen or find a word that is relevant to the keyword.

On page factors are basically the content on your site and the meta tags. You need to have good keyword rich and good quality content that is relevant to your site.Your keywords need to be place in the title, description, the top right corner, bottom right, and spread evenly through out the page. Generally you should try to have about ten percent of your text the keyword you are targeting. Plus add variance keyword (varying the usage of the targeted keyword) Also use bold and underlined text on some of the keywords. And only shoot for a couple keywords per page. It is very difficult to optimize for a ton of keyword on one page.

Your Meta tags tell the search engine your site’s title, description and keywords. Without these tags, it’s difficult for your site to achieve a high ranking on many major search engines. Meta tags provided a guide to each page’s content. You also need to have your targeted keywords in the tags. Make sure you do not try stuffing the keyword in your tags or on you pages because intelligent search engines like Google can pick up on that and your site can be put in the sandbox. Which basically means your site will be put on probation and be deindexed. Plus you need to make your content look natural to your potential customers. There is a saying that many SEO writers and web designers use. write and create websites for human first and search engines second. Organic SEO is simply using a strong dose of good common sense. Once you feel that your page is fully optimize use a validator like validator.w3.org to check your page for errors. If your page has a couple small errors I would not worry about it. But if you see any warnings or a lot of errors I would try fixing the page before moving on to the off page factors.

The off page factors involve the number of inbound links or backward likes that you have going to your site. Which means the number of link your site has on other web sites. It is pretty much a popularity contest. the more relevant inbound links you have the better you rank. There a many ways to get inbound links like submitting to directories, writing articles, buying links (etc). I will go over the off page factor in more detail in the following lessons.

Make sure you check out my other lessons on (seo) 101 this is just the beginning. So I am going through the basics. The following lessons will give you some good input on generating traffic.

SEO is not easy, Get a free SEO ebook that will help you out and make it a lot easier plus find some good SEO strategies That are affordable, guaranteed, and proven to work. Visit http://www.affordableweb-hosting.com/seo.htm



Originally posted 2009-09-24 02:05:30. Republished by Old Post Promoter

24
Sep 09

SEO 101 – Lesson 2 – SEO – Off Page Factors

SEO software


Know that we have discussed the on page factors in lesson one. It is time to move on to the off page factors. The off page factors are just as important as on page, actually a little bit more important. The off page factor comes down to how many in bound links you have. In bound links are the number of websites that have direct links to your site. The off page factors are like a popularity contest. The more relevant inbound likes you have going to your site, the more popular you your web site is. one way inbound link are way more effective than reciprocal links. Reciprocal links worked pretty good in the past. But more intelligent search engine like Google tend to cancel these links out or tend to not weigh them as heavy as one way links.

What do search engines look for in a in link ranking factors?



link age

page rank of site of link page

page rank of link page

relevance of link page to your site and anchor text

relevance of site of link page

link growth how many links your site acquires in a period of time.

the anchor text of the link.



Anchor text is the text that appears in website links. In other words, instead of simply displaying the URL of a given website, you might provide some descriptive text – this is known as anchor text. The anchor text of the links are very important. you generally want the majority of your anchor text to be your targeted keyword around 65%. And the rest should consist of long tail versions of your targeted keyword for and also use your url in some of the text. You need to mix the anchor text up a little bit To make it appear natural to the search engines.

Link types



submit web site to directories

submit to search engines

write articles that are relevant to your web site

buy links not (recommended) although this can be effective search engines are starting to catch on to this and may cancel the links out.

comment to relevant blogs

find authority site and email them to see if they are interested in working with you as a link partner.



 Avoid the Google sand box  



avoid generating to many link in a short period of time. (Google will put your site in the sand box and deindexed your site if you are to aggressive. try to generate around 50 or less links a week to start off with or it will not appear natural to the search engines).

Avoid duplicate content. do not copy other peoples content. The search engines will catch on to it.

Avoid using the same anchor text (mix it up a little)



 In the next lessons we will get more involve in the link types and how to get links.

SEO is not easy, Get a free seo ebook that will help you out and make it alot easier plus find some good SEO strategies That are affordable, guaranteed, and proven to work. Visit http://www.affordableweb-hosting.com/seo.htm




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